Rocker, rapper and sometime-country-artist Kid Rock introduced his first American Badass Beer this weekend at his Comerica Park concerts in Detroit.
Badass American Lager was brewed by the Michigan Brewing Company over the July 4th holiday weekend. It was then placed in kegs and sold at concession
stands around Comerica Park during Kid Rock's sold out shows Friday and Saturday. Lines for the stands selling the Kid's beer were said to be two to
three times longer than other concession lines, and reviews were mostly positive.
In a recent interview with the Detroit News, Kid Rock described his American Lager: "People that like premium beers and Guinness is their beer of
choice, they will not like this. I want this to be like the beer I drink. You grab it, you share it with your friends, it's refreshing, it's cold, it
gives you a good buzz. Done."
Badass American Lager is now being bottled in 12- and 22-ounce bottles and will be sold throughout Michigan in August. Plans are to ship to Ohio,
Texas, Nevada, Tennessee and California throughout the rest of the year and then nationwide in 2010.
American Badass Beer is a joint venture with Drinks Americas Holdings, LTD, the promoter of such celebrity beverages as Trump Super Premium Vodka, Dr.
Dre Cognac, Willie Nelson's Old Whiskey River Bourbon, and Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Over 400 jobs
have been created in Michigan during the production of Badass Beer.MikeResist - 7-21-2009 at 06:58 AM
It must taste like America and breast implants. Thanks Kid Rock!BDx13 - 7-21-2009 at 07:28 AM
^ awesome.clevohardcore - 7-21-2009 at 01:03 PM
I really dislike this moron. Jason the Magnificent - 7-21-2009 at 01:24 PM
Quote:
Originally posted by XHonusWagnerX
You grab it, you share it with your friends, it's refreshing, it's cold, it gives you a good buzz. Done."
lol...because there's not already 400 other options for that...JawnDiablo - 7-21-2009 at 02:41 PM
Kid Rock can go choke on his gay beer .....newbreedbrian - 7-21-2009 at 04:34 PM
Wonderful, another shit beer aimed at the BMC crowd. I'll pass on your stupid, gay named, celebrity beer thank you very much. My dollars are better
spent on beer that tastes good.gavin - 7-21-2009 at 04:53 PM
Quote:
Originally posted by clevohardcore
I really dislike this moron.
