Not familiar with the band, but they did a great job explaining one of today's many challenges in the music business to their fans here:
http://okgo.forumsunlimited.com/index.php?showtopic=4169
And the video in questions is great.
it's a really unique concept and it looks great.
oh, and keep in mind this was done entirely in ONE shot:
OK Go - This Too Shall Pass from OK Go on Vimeo.
