Hello friends,
My name is Dave and I'm the online marketing manager for Victory and wanted to reply to a request from Bob Linneman on our Facebook wall to clear up
the confusion about DI release time and pricing for Dark Intrigue here in this thread. I apologize for our part in the confusion, there was some
internal miscommunication between our target price and actual price.
Here is the current pricing/info as I type this:
Our local Brewpub will be opening at 11:30am tomorrow at which point DI will be on sale in the retail shop. 750ml corked bottles of DI will retail for
$15 plus tax and twelve bottle cases will retail for $120 plus tax. Customers are limited to one case per person. We will be tracking who purchases in
order to ensure (as best we can) that one person doesn't come in and buy us clean out. DI is only available in 750ml bottles (no draft). We only have
seventy odd cases here at the Brewpub and once they run out it's gone for good (or until we decide to brew again, which has not been decided).
DI has very limited distribution in Southeastern PA (Chester Co, Bucks Co, and Philadelphia Co) and Boston. We don't know exactly where it will be in
retail shops as it went out to wholesalers today and will make its way to retailers in the next couple days.
Hopefully that answers questions and quiets some speculations. Again, we apologize for our part in any miscommunications. We'll work hard to make sure
it doesn't happen again. If you're one of the fortunate few to get your hands on a bottle we'd love hear what you think. Drop us a note via Facebook
or Twitter or good old fashioned e-mail (dspeers@victorybeer.com) and we'll definitely take it to heart. Thanks again for all your passion for great
beer, you're the reason we exist.
Prost,
Dave
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