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JawnDiablo
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[*] posted on 11-12-2009 at 09:22 PM


i remember my girl having an ed hardy hat years ago...i was like ..the tattoo artist? nah....
i think i might have an ed hardy flash tattoo on my somewhere.
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Jason the Magnificent
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[*] posted on 11-12-2009 at 09:41 PM


Quote:
Originally posted by necrobutcher
Quote:
Originally posted by gavin
Quote:
Originally posted by necrobutcher
Quote:
Originally posted by Jason the Magnificent
As tacky as all that shit is...he probably created a legacy. He went from an underground name to a household name. I'm sure he could care less what his street cred is when every dipshit on earth has his name on their back.


You do have a point. I can imagine lack of legitimate credibility is trumped by filling a swimming pool with $100 bills.

I still have a hard time with 187.50 for a hooded sweatshirt. Fuck, I got pissed when Carhart increased their heavy ones from 45 to 60.




legit credibility?
this dude was tattooing before you were born
he is about as legit as they come


I don't dispute credibility before this, being he worked under Sailor Jerry. What I'm wondering is what he pissed away by licensing his name and whatnot onto designer clothing. I don't know enough about tattoo subculture to know if he is now held in less esteem due to selling $187.50 hoodies.


I'm sure as soon as subculture starts paying him the royalties from $187.50 hoodies he'll be concerned. I'd bet everyone in the tattoo industry wishes they though of it first.
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barc0debaby
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[*] posted on 11-12-2009 at 09:49 PM


So does Ed Hardy actually work with the designers and come up with shitty punks not dead hoodies, or did he pretty much just sell his name off?
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Jason the Magnificent
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[*] posted on 11-12-2009 at 10:03 PM


from wiki...

In 2002, Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art, and a license agreement was signed. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

In 2004, Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of Kenny Howard. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. Ed Hardy stores are located in many locations internationally including the Americas, Europe, Asia, and the Middle East.

In May 2009, Iconix Brand Group, Inc. announced that the Company has acquired a 50% interest in Hardy Way, LLC, the owner of the Ed Hardy brand and trademarks. The Company paid $17 million for its interest in Hardy Way, consisting of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way. Hardy Way estimates that 2009 royalty revenue will be approximately £10 million.
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BDx13
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[*] posted on 11-12-2009 at 10:44 PM


makes sense that von dutch was the model. there ya had another figure that was big in an underground scene - in his case Kustom Kulture - and made into a massive fashion trend for the mainstream, albeit posthumously. that shit blew my mind. like, do these fuckers really have any idea who ducth is?




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gavin
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[*] posted on 11-12-2009 at 10:59 PM


Quote:
Originally posted by necrobutcher
Quote:
Originally posted by gavin
Quote:
Originally posted by necrobutcher
Quote:
Originally posted by Jason the Magnificent
As tacky as all that shit is...he probably created a legacy. He went from an underground name to a household name. I'm sure he could care less what his street cred is when every dipshit on earth has his name on their back.


You do have a point. I can imagine lack of legitimate credibility is trumped by filling a swimming pool with $100 bills.

I still have a hard time with 187.50 for a hooded sweatshirt. Fuck, I got pissed when Carhart increased their heavy ones from 45 to 60.




legit credibility?
this dude was tattooing before you were born
he is about as legit as they come


I don't dispute credibility before this, being he worked under Sailor Jerry. What I'm wondering is what he pissed away by licensing his name and whatnot onto designer clothing. I don't know enough about tattoo subculture to know if he is now held in less esteem due to selling $187.50 hoodies.



the tattoo business is not punk rock.
far from it.


i for one say good for him.
if there are marks who buy that shit, fuck em




you come at the king....you best not miss
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necrobutcher
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[*] posted on 11-13-2009 at 12:40 AM


Quote:
Originally posted by BD
makes sense that von dutch was the model. there ya had another figure that was big in an underground scene - in his case Kustom Kulture - and made into a massive fashion trend for the mainstream, albeit posthumously. that shit blew my mind. like, do these fuckers really have any idea who ducth is?


I didn't until you said something.
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DAK
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[*] posted on 11-13-2009 at 12:46 AM


Shit, I'd sell out.
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